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Union Square Sweat Fest 2017 Opening Event

February 9, 2017 @ 7:00 pm - 9:00 pm EST

Union Square Sweat Fest 2017 Opening Event presented by Union Square Partnership with FIT+LOVE, Sound Off™ and Insider Insights at W New York – Union Square

Celebrate the launch of Union Square Sweat Fest 2017 with an immersive soul yoga experience! Fitness enthusiasts will use wireless headphones in a guided yoga session led by Julie Serow of Laughing Lotus while renowned DJ Lety Love spins beats. After, enjoy exclusive giveaways, healthy refreshments and a beauty + wellness collective brought to you by:

The Red Door Spa, RPZL, Jolie Beauty Bar, NYX Professional Makeup, WTRMLN WTR, Arteasan, Kombrewcha, Core Hydration, Barnana, and Chloe’s Soft Serve Fruit Co.

6:30 – 7:00 pm
Check In + Wellness Activation Sign Up

7:00pm – 8:00pm
Sound Off™ Soul Yoga

8:00pm – 9:00pm
Beauty + Wellness Collective

We look forward to celebrating the launch of Union Square Sweat Fest, a week-long fitness celebration showcasing the neighborhood’s vibrant health + wellness scene, and thank you for being part of #USQSweatFest 2017.


Breathe to the beat as you burn calories and stress with Sound Off™ Soul — a guided Vinyasa session featuring Soulful House, Afro-beat, Neo-Soul, and R&B. Sound Off™ Headphones allow you to hear the instructor perfectly while serving your subconscious with a powerful rhythmic elixir. This class emphasizes the continuous flow of movement encouraging the ultimate connection between psyche and physique. Test the depths of your strength, focus, and flexibility in this sultry, sonic experience.



Julie is a contemporary dancer and yoga instructor living in Astoria. She completed her 200 Hour Yoga Certification at Laughing Lotus Yoga Center where she was fortunate enough to learn from masterful teachers including Dana Trixie Flynn, Ali Cramer and Sheri Celentano. Julie incorporates her passion for movement and music in her classes, challenging her students to move beyond their perceived limitations while also having fun and moving in a way that suits their individual bodies.


Leticia Taylor (fka Lety Love) is a DJ, musician, dancer and Pilates instructor. She likes ginger, the color pink, and wears Ray-Bans even when it’s raining.


UNION SQUARE SWEAT FEST is an annual week-long health + fitness event series hosted by the Union Square Partnership, in partnership with FIT+LOVE. Taking place from Thursday, February 9th through Wednesday, February 15th, the opening event kicks off a week of exciting, heart-pumping activities where participants can sample healthy eateries, experience workouts at the district’s best athleisure retailers + top gyms, and get drenched with Sweat Fest swag at featured studio classes. The event series also offers kids fitness and a chance to win social media prizes when you follow @UnionSquareNY and post using #USQSweatFest. To learn more, visit


The Union Square Partnership (USP) is a not-for-profit community-based organization responsible for the revitalization of the 14th Street-Union Square neighborhood. USP’s mission is to improve the quality-of-life for the district’s residents, businesses and visitors, by providing public safety, sanitation, economic development and marketing services, and investing in the beautification of Union Square Park. For more information, visit


Fitness, sports and wellness event company fueling consumers and brands with exciting, compelling activations and programming.

**Please read event FAQ below!**



Do I need to bring anything?

Yoga mats will be provided, but you are welcome to bring your own, along with any other props you may need to enhance your yoga practice such as blocks, straps, blankets … and water is always a good idea.

How do I check out headphones?

You may need to provide a credit card or drivers license in exchange for your Sound Off™ headphones at certain events. Your items will be returned to you when you return the headphones. If the headphones are not returned, you will be charged $100 to receive your collateral items (we would prefer not to do this).

Is my registration/ticket transferrable?

Tickets to this special opening event are non-refundable. However, if you have purchased a ticket and cannot attend, feel free to share your ticket with a friend.

Whats the scoop with the waitlist?

If the event sells out, we’ll open up a waitlist. If we have any cancellations you’ll be notified so you can snag yourself a spot!


W New York – Union Square
201 Park Avenue South2nd Floor
New York, NY 10003 United States


Sound Off™, Union Square Partnership and FIT+LOVE